In the second quarter of 2014, China's mobile Internet market reached 44.49 billion yuan, with a year-on-year growth rate of 104.1 percent. Mobile Internet has been growing rapidly and has become one of the fastest growing and most competitive sectors in the information industry. At the same time, mobile Internet has become a huge profit cake that all industries want to share. It is estimated that the market size of China's mobile Internet will reach 600 billion yuan by 2020.

Faced with the attractive prospect of mobile Internet, many real industries have been integrated into this emerging market one after another, and the tourism supplies industry is not willing to lag behind. In recent years, under the pull of the tourism industry, tourism supplies industry rapid development in our country, the scale expands unceasingly, after complete the carve-up of traditional offline market, many tourism supplies companies began targeting new markets in the mobile Internet, this is mainly embodied in each big tourism companies have launched the app product and momentum propaganda.

The launch of the travel products APP marks the beginning of the mobile Internet wave in the travel products industry. Different from the traditional offline market development model, the market development of mobile Internet mainly relies on the professional e-business platform such as "tourism products". Enterprises publish product information on the platform and then deliver it to mobile Internet users through accurate push of the platform, thus attracting potential customers to consume.

Travel supplies industry gold the mobile Internet market, the prospect is attractive. For tourism supplies enterprises, enterprises in professional mobile electric business platform, can be realized with the consumers' seamless docking, develop more broader sales channels, geared to the needs of the consumer groups is more big, this kind of breakthrough time and space limits the management pattern, can drive the enterprise product sales promotion, so as to realize the economic efficiency of enterprises growth.

However, for tourism goods companies, the mobile Internet market can not only improve economic efficiency, but also help promote enterprise branding. The accurate information push of the mobile Internet e-commerce platform can help enterprises to quickly enhance their popularity, establish a good corporate image among the consumer groups, cultivate the loyal consumer groups of enterprises, and thus establish an authoritative brand for enterprises.

In the future, with the increasingly clear profit model of tourism supplies industry in the mobile Internet market, more tourism supplies enterprises will join in the wave of mobile Internet, and the tourism supplies industry will also gradually enter the era of mobile and network, and the smart tourism industry will gradually form and develop vigorously.